Here is the Q&A:
Is it for everyone?
Definitely not. First of all its a very extreme look and so you need to have the right personality and sense of style. Platinum is very high maintenance, if your natural colour is quite dark it may be hard to achieve. Also if your hair is not very strong, it wont handle the damage bleach can create, very well.
What kind of skin tone suits platinum hair?
In my opinion anyone can have this look, its all about how you wear it and how you alter your other features to suit it, eg. you may have to lighten your eyebrows. But in saying that it definitely looks better on someone with fair skin.
Would you have to alter your make-up with this dramatic style?
Yes, the clearer your skin is the better your hair will look when its platinum so a cover up or concealer will probably be necessary. Eye make-up is also a must, the minimum you should wear is mascara as your eyes will look washed out without anything.
How is it achieved?
Primarily bleach directly on the scalp and most of the time a toner will be needed at the end of the process to create that icy cool feel. Brands of colour that get the most even result are Wella and L'Oreal.
How often does it need to be refreshed?
Every 4 weeks. Never leave your re-growth longer than that or you'll find it very hard to keep your colour even.
Does it damage the hair?
Definitely, but different people will have different degrees of damage so some hair types will cope quite well with the colour. It can also be very harsh on your scalp depending on your sensitivity.
What about fading?
Platinum doesn't really fade, it can get dull or brassy but most of the time if your using the right products (like a blonde shampoo which tones as you wash) and are getting it refreshed periodically you wont have any problems.
Is there a less extreme blonde look that is more manageable?
Of course, you can get a light blonde tint which wont get as bright. Or my favourite alternative is a full head of high quantity bleach highlights. You can get almost as blonde without having to have your hair colour refreshed as often as the regrowth isn't as pronounced. (An example of this colour type is my client Ruby to the left)
Favourite platinum/super blonde celebs?
Gwen Stefanie is the queen on platinum. Pink and Abbey Lee Kershaw also look great.